Telling Your Story

…and telling it with Panache!

PR with Panache! builds and expands education brands by sparking imaginations and creating interest, and stories are the pathway in. People don’t simply buy a product, solution, or idea; they buy the meaning attached to it, distilling relevance and creating change.

Public Relations are simply this: positive storytelling through traditional and social media. When PR is an integrated component of your customer strategy, brand building and selling efforts, you earn an extraordinary return on investment. A consistent, authentic story—repeated and repeated—is key to maximizing your marketing dollars and impact.

We help companies create trusted connections and share authentic, relevant stories so audiences share information with others. Complex material doesn’t faze us: We relish the opportunity to immerse ourselves into the background information and contribute strategic counsel at every phase of the process.

PR with Panache! is a full-service PR/marketing agency with a clearly defined mission—to tell the stories of companies and schools making a difference in education. Over the past 20 years, Sue Hanson, Principal at PR with Panache! has counseled hundreds of companies to create movements and generate brand awareness, sales and positive change. Their results bring credence to the belief that storytelling is the best way to inspire an audience to connect with a brand.

Promethean CEO, Jim Marshall on PR with Panache!

I have worked with Sue and the PR with Panache! team over the years and they really opened my eyes to the enormous benefits of using a PR agency to raise our profile within the marketplace.  They have the connections and creativity to make your story stand out from the crowd, and work tirelessly to ensure your story is heard above the noise.

Jim Marshall, CEO
Promethean World Plc

A few words from the infamous Anne Wujcik....

I  have watched Sue’s work over the years with great admiration. She has always been a good listener and that, in turn, has made her a great partner for organizations that want to tell their story to a wider audience. I continue to be impressed with the quality of her clients and her ability to translate how an individual company’s passion for a product or idea connects to the wider trends of the education market. While her clients come first, Sue has always worked hard to find the angle that works best not just for them but for me as an editor and analyst. And through all the hard work, attention to detail and hand-holding that go into successful media campaigns, it’s always evident Sue and her talented team at PR with Panache! are having fun doing what they love.

Anne Wujcik, Senior Education Research Analyst
MDR, a D & B Company

Greg Downey of eSchool News says this of PR with Panache!

The education decision makers who rely on eSchool Media's publication networks need up-to-the-minute information on the products and services their schools and colleges must evaluate and buy. Sue Hanson and her “PR with Panache!” team have long been instrumental in helping eSchool Media deliver that important component of our coverage. Sue is a friend and a reliable source who makes our life richer and our content more effective.

Greg Downey, Publisher & Editorial Director
eSchool News

observe4success on PR with Panache!

PR with Panache! is the absolute best! The team is a pleasure to work with, has immense industry knowledge and connections, and is so passionate about the work they do, always going above and beyond. As a new company, PR with Panache! has been an invaluable member of the observe4success team - telling our story, providing sound sales & marketing advice and suggestions. More than anything they truly care about our success!

Abby Sterensis, Vice President

District Administration Magazine on PR with Panache!

“PR with Panache! really knows its clients and how to help them develop the right mix of PR and marketing opportunities.  Sue Hanson and her team do a fantastic job of building win-win relationships and bringing the right people together to get the best results.  We highly recommend Sue and PR with Panache! to any company looking to effectively grow its business and exposure in the education market (and have fun doing it)!”


Daniel E. Kinnaman, Publisher
District Administration Magazine