Sue Hanson, Principal
A savvy and well-respected PR professional, Sue approaches every campaign with fresh insight, up-to-the-minute trend awareness and the latest influencer outreach strategies. With 20+ years of industry experience, Sue connects clients to national trends and creates compelling media stories, which lead to resounding success. From her beginnings as a classroom teacher to launching PR with Panache!, Sue’s determination to exceed expectations has led the company to a leadership position in the public relations arena. Her strengths in every facet of PR and her raw, honest approach create a rewarding, refreshing approach to client-media relations. When she doesn’t have her nose to the grindstone, you may find Sue out on the dock with a martini in her hand!
Jacob Hanson, Principal
A graduate of Fort Lewis College, Jacob earned a Bachelor of Arts degree in Modern Language (Spanish). Spending subsequent years of his career dedicated to sales growth, marketing and brand awareness, Jacob brings to PR with Panache! a fierce passion for education and extensive experience in moving high-quality companies and their brands to the forefront of the education marketplace. A skilled communicator with a zest for life, he has the wherewithal to see the big picture, connecting the dots between sales, marketing and public relations and creating dynamic communication plans to tell your story. A native of Minnesota with a strong affinity for the Rocky Mountains, Jacob enjoys making fresh tracks and hiking with his hound dog, Dan.
Karen Sjoblom, Writer and Editor
With nearly three decades of award-winning writing/editing experience in the medical, scientific, high tech and education fields, Karen has communicated for a number of well-known organizations. Holding degrees in public health and journalism, she brings an ability to research, simplify and communicate challenging concepts as well as a keen eye for detail. A creative with Type A business and organizational skills, Karen excels at conceptualization and has the talents to bring ideas to life. Originally from Chicago, she now lives in the Pacific Northwest and counts spending time with her daughter, home renovation, playing piano and drinking a great cup of coffee as some of her favorite things.
Greg Downey of eSchool News says this of PR with Panache!
The education decision makers who rely on
eSchool Media's publication networks need up-to-the-minute information on the products and services their schools and colleges must evaluate and buy. Sue Hanson and her “PR with Panache!” team have long been instrumental in helping eSchool Media deliver that important component of our coverage. Sue is a friend and a reliable source who makes our life richer and our content more effective.
District Administration Magazine on PR with Panache!
“PR with Panache! really knows its clients and how to help them develop the right mix of PR and marketing opportunities. Sue Hanson and her team do a fantastic job of building win-win relationships and bringing the right people together to get the best results. We highly recommend Sue and PR with Panache! to any company looking to effectively grow its business and exposure in the education market (and have fun doing it)!”
A few words from the infamous Anne Wujcik....
I have watched Sue’s work over the years with great admiration. She has always been a good listener and that, in turn, has made her a great partner for organizations that want to tell their story to a wider audience. I continue to be impressed with the quality of her clients and her ability to translate how an individual company’s passion for a product or idea connects to the wider trends of the education market. While her clients come first, Sue has always worked hard to find the angle that works best not just for them but for me as an editor and analyst. And through all the hard work, attention to detail and hand-holding that go into successful media campaigns, it’s always evident Sue and her talented team at PR with Panache! are having fun doing what they love.
observe4success on PR with Panache!
PR with Panache! is the absolute best! The team is a pleasure to work with, has immense industry knowledge and connections, and is so passionate about the work they do, always going above and beyond. As a new company, PR with Panache! has been an invaluable member of the observe4success team - telling our story, providing sound sales & marketing advice and suggestions. More than anything they truly care about our success! Promethean CEO, Jim Marshall on PR with Panache!
I have worked with Sue and the PR with Panache! team over the years and they really opened my eyes to the enormous benefits of using a PR agency to raise our profile within the marketplace. They have the connections and creativity to make your story stand out from the crowd, and work tirelessly to ensure your story is heard above the noise.
