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Sep 05

Lightspeed Partners with BLEgroup for Early-Stage Product Development and Go-to-Market Strategy

Lightspeed Technologies, Inc., has chosen the BLEgroup to gain vital product development insights, leveraging the group’s platform to get answers to critical questions about product development, pilot program implementation and district trends.

Applying innovative technology in designing intuitive, effective classroom audio solutions, Lightspeed seeks input from district leaders to strengthen the listening and learning environment for every child. The BLEgroup, a leading support for publishers and educational firms, provides access to the top 150 districts’ education tech leaders, CIOs and superintendents, as well as support in implementation, strategic alliances planning and finding/facilitating product pilot sites.

To boost collaboration, the BLEgroup platform also allows Lightspeed to approach pilot site opportunities within their target demographic, enabling them to make informed development decisions in an increasingly symbiotic partnership.

“One of the BLEgroup’s biggest differentiators is the sophisticated product development piece. It’s difficult to get in front of the right district decision-makers, yet the BLEgroup has given us access to these people,” states David Solomon, VP of Marketing at Lightspeed. “We do all of our own development in house but need the expertise of the 150 BLE members to help guide and shape our products. The BLEgroup also provides us with our much-needed pilot site management to ensure we gather data that’s critical to our product success.”

“It’s exciting to see our platform used to help drive Lightspeed’s business by providing insight into district sentiment and potential new revenue streams,” adds BLEgroup CEO and founder, Eliot Levinson. “The BLEgroup believes in Lightspeed’s mission and the unique benefits their classroom audio solutions offer learning environments around the globe. We look forward to continuing to enhance their operations with vital business intelligence gathered from the top district decision-makers across the US.”

The BLEgroup already has significant momentum in the ed tech product development market, making it possible for companies like Lightspeed to connect to the district leader ecosystem. By adding the tech-savvy district leader dimension, the BLEgroup brings a previously missing piece to the puzzle of product development.

For more information about BLEgroup, click here. 

For the complete press release, click here.