I love a good story. I love the voice and fiber of a good story.
I love to tell stories, I love to listen to stories, I love to watch stories but most of all I love a good story because if the storyteller is good…the story comes alive for me!
How well do you understand and tell your company’s story? It sounds overly simplistic. Still, identifying and staying true to your company’s story creates the foundation for a strong and healthy business.
Consider the following tips that Business Week shared:
1. Determine your MIT (most important thing). Clarity of purpose is critical in the first months and years of developing a business. This approach provides the structure for how you make decisions and adopt strategies. You must be able to tell your company story in one sentence or less.
2. Live your story. Take your MIT and build a story around it that explains, as briefly as possible, who you are, what you are doing, and why it matters. People make decisions on products and services based on enlightened self-interest. They will weigh the dollar cost of the product with the story they want to tell about their own lives and how the product you are selling contributes to, or detracts from, their life story. Ultimately, if your product story is compelling enough to that customer—if it contributes to the story they want to tell about themselves—you win.
3. Write the Next Chapter. Last, live the story you tell and allow it to evolve. Like a good book, your story will have unexpected turns and twists but be sure to embrace them and allow them to be part of your company history.
Sounds easy enough, doesn’t it?
“Sometime reality is too complex. Stories give it form.” Jean Luc Godard – French Filmmaker
Tell Me a Really Good Story
I love to tell stories, I love to listen to stories, I love to watch stories but most of all I love a good story because if the storyteller is good…the story comes alive for me!
How well do you understand and tell your company’s story? It sounds overly simplistic. Still, identifying and staying true to your company’s story creates the foundation for a strong and healthy business.
Consider the following tips that Business Week shared:
1. Determine your MIT (most important thing). Clarity of purpose is critical in the first months and years of developing a business. This approach provides the structure for how you make decisions and adopt strategies. You must be able to tell your company story in one sentence or less.
2. Live your story. Take your MIT and build a story around it that explains, as briefly as possible, who you are, what you are doing, and why it matters. People make decisions on products and services based on enlightened self-interest. They will weigh the dollar cost of the product with the story they want to tell about their own lives and how the product you are selling contributes to, or detracts from, their life story. Ultimately, if your product story is compelling enough to that customer—if it contributes to the story they want to tell about themselves—you win.
3. Write the Next Chapter. Last, live the story you tell and allow it to evolve. Like a good book, your story will have unexpected turns and twists but be sure to embrace them and allow them to be part of your company history.
Sounds easy enough, doesn’t it?
“Sometime reality is too complex. Stories give it form.” Jean Luc Godard – French Filmmaker